KEY TAKEAWAY: For cancer patients’ quality of life is an important issue when deciding on treatment options, but older patients may be more likely to forgo treatment because they just are too tired to “fight the battle”. Continue reading
KEY TAKEAWAY: As DTC becomes less effective (7% of TV ads result in patients asking for an Rx) and pharma bleeds talent you can count on the DTC National to self congratulate the industry and neglect the real problems facing pharma marketing. Continue reading
KEY TAKEAWAY: The news out of AACR, from the media’s standpoint, is that Keytruda (Merck) scored a huge win with the press release that cancer patients can live longer with Keytruda and chemotherapy, but beyond the hype doctors are questioning the data and saying “I need to more”. Continue reading
KEY TAKEAWAY: The NEJM called today’s announcements around lung cancer “The Super Bowl of Cancer Immunotherapy”. Perhaps they should listen to patients first before patting themselves on the back.
KEY TAKEAWAY: When the head of the FDA says “far too many patients find themselves in “a financial no-man’s land” because of shouldering the costs of cancer medications” you know that something is terribly wrong. The fact is that patients and caregivers couldn’t give a damn about who is responsible for high drug costs they just want to empty life savings because of treatments. Continue reading
KEY TAKEAWAY: Talk to anyone within pharma and you’re likely to find that their calendar is filled with meetings. Even medical people are often pulled from the field to attend costly training meetings that waste time and money. Why haven’t pharma companies used online training more to help reduce expenses? Continue reading
KEY TAKEAWAY: It’s easy to understand why health systems are so interested in mHealth. Smartphones have been creeping into every facet of modern life for more than a decade, providing unprecedented access to huge patient populations. “More than 100,000 (health) applications are now available in the leading app stores, and the assortment is constantly growing, but 65% are health and fitness apps. Continue reading