KEY TAKEAWAY: ROI driven strategies can be in direct competition with patient needs and wants and erode trust pharma companies even further. By executing a DTC strategy that is more focused on helping and listening pharma can slowly begin the journey to reestablish trust with its customers. Continue reading
KEY TAKEAWAY: Before any company can talk innovation it has to examine the barriers to its own culture. Nowhere is this more true than within pharma companies. Pharma company culture is like a sinking ship that won’t go down.
KEY TAKEAWAY: If you ever doubt that there is a leadership void within pharma just look at the current crop of CEO’s who will do and say anything to protect their jobs (and paychecks) and appease the people on Wall Street. Continue reading
KEY TAKEAWAY: People don’t trust pharma companies and pharma companies, it seems, could care less which is one of the reasons why DTC marketing is becoming less effective. Continue reading
KEY TAKEAWAY: DTC marketers are losing website traffic because drug names are often hard to spell and your audience relies on Google to find your website. Continue reading
The digital technology revolution has made a significant impact on global industries seeking to develop customized solutions for specific needs. Among those taking greatest advantage of what this revolution can offer is the healthcare industry. Continue reading
KEY TAKEAWAY: While TV DTC ads show no sign of declining television-advertising sales in the U.S. fell 7.8 percent to $61.8 billion last year, the steepest drop outside of a recession in at least 20 years, while sales at cable networks slumped for the first time in almost a decade. And there’s no sign of a pickup in 2018, excluding cyclical events like the Olympics and the midterm elections, according to data from Magna Global. Continue reading