Big changes in DTC marketing warranted, but it comes with risk

KEY TAKEAWAY: Alexa’s monthly users have increased by 325 percent in 2017, equivalent to 2.8 million users.  At the same time DRG reported that 1 in two people have gone online for health information. The DTC playing field is changing, but can pharma marketers align their organizations to take risks? Continue reading

A physician puts politics above patients

KEY TAKEAWAY: “That’s a really high LDL,” according to Dr. Topol, a cardiologist at the Scripps Research Institute. “We’re talking about a 70-plus-year-old man who is obese and doesn’t exercise. Just looking at the lab value, you would raise a big red flag.”  He added: “I would never use the words ‘excellent health.’ How you could take these indices and say excellent health? That is completely contradicted.”  But the bigger danger is the message this sends to the public at large. Continue reading

How can pharma help patients when they are not helping physicians?

KEY TAKEAWAYManhattan Research study finds that pharma sales tactics haven’t kept pace with the evolving behavior and information needs of today’s physicians. In addition KRC Research found that Most physicians recognize and value contributions made by pharmaceutical and biotech companies, but they do not use this information in isolation.  Continue reading

AI is coming to health care. Are you ready?

KEY TAKEAWAY: Consumer Intelligence Research Partners (CIRP) released data  showing that 20 million Amazon Echo and 7 million Google Home smart speakers have been purchased by U.S. Consumers in the third quarter of 2017.  These figures are significant. Other estimates suggest about 8.5 to 11 million devices will be sold in the U.S. in Q4 2017. That means total smart speakers sold and in use will approach 40 million in the U.S. That will represent over 20 million U.S. households and consumer reach exceeding 50 million people . The global smart speaker install base will significantly exceed 40 million units at the close of 2017.  There are significant opportunities for health care, but does pharma have innovators who can leverage this technology? Continue reading

Majority of Americans are unaware of several major risk factors for cancer

ASCO’s National Cancer Opinion Survey, a large, nationally representative survey conducted online by Harris Poll, found that the majority of Americans are unaware of several major risk factors for cancer—most notably obesity, which will soon overtake smoking as the largest preventable cause of cancer in the United States. Continue reading