DTC: More targeted ads?

KEY TAKEAWAY:Per STAT news “in 2016, the most recent year in which data are available, spending on drug ads reached an estimated $7.6 billion, counting both traditional and digital channels.  Most that money still goes to TV and print, the industry’s old stalwarts for reaching a mass audience”. Allergan pointed to the company’s historically large national TV advertising budget as an opportunity for cost-cutting.  Will others follow? Continue reading