Why eMarketer’s report on smart watches is wrong

According to eMarketer “despite a year full of exciting new smartwatches, tech-enabled clothing or jewelry, and fitness activity trackers galore, the growth of the wearables market is still on the decline and the coming year looks even more dismal for wearables”. eMarketer predicts usage will grow only 11.9% in 2018 — and that growth rate will end up slowing down to single digits in 2019 and beyond.  This is wrong and a bad forecast. Continue reading