Online ad fraud, leading pharma to abandon digital?

KEY TAKEAWAYS:

-Forrester Research released a report saying that social media marketing on Facebook and Twitter is substantially worthless.

Consumer interaction with online advertising is essentially nonexistent. The average click rate of banner ads is 8 in 10,000.

-It appears that most of the new technology-based advertising methodologies have delivered substantially less than promised.

-Social media sites are quickly evolving into just another channel for delivering traditional interruptive advertising. Continue reading