KEY TAKEAWAY: For 2017 the mHealth market is forecast to be valued at around 25.39 billion U.S. dollars. The number ofmHealth apps downloaded worldwide was expected to reach a high in 2016, with an estimated 3.2 billion downloads, almost double the number of downloads in 2013. Continue reading
According to new report from IDC regarding the continued expansion of the wearables market, watches (both smart and basic) are on track to take the lead and are expected to grow from 61.5 million in 2017 to 149.5 million in 2021 as more vendors – particularly fashion brands—and cellular connectivity built into smartwatches help to drive growth in this category. Sorry clients of eMarketer. Continue reading
KEY TAKEAWAY: For DTC marketers, TV is king and will continue to dominate most DTC budgets. 771,368 DTC ads were shown in 2016 , the last full year for which data is available, an increase of almost 65 percent over 2012. TV ad spending by pharmaceutical companies has more than doubled in the past four years, making it the second-fastest-growing category on television during that time. Continue reading
According to eMarketer “despite a year full of exciting new smartwatches, tech-enabled clothing or jewelry, and fitness activity trackers galore, the growth of the wearables market is still on the decline and the coming year looks even more dismal for wearables”. eMarketer predicts usage will grow only 11.9% in 2018 — and that growth rate will end up slowing down to single digits in 2019 and beyond. This is wrong and a bad forecast. Continue reading
I’ve been working in healthcare marketing for over 17 years now. Even though the industry has been tarnished by greedy CEO’s, there are a lot of people who are living productive and happy lives because of the products we have developed. Here is my pharma Christmas wish list… Continue reading
-It appears that most of the new technology-based advertising methodologies have delivered substantially less than promised.
-Social media sites are quickly evolving into just another channel for delivering traditional interruptive advertising. Continue reading
KEY IDEA: The objective of DTC marketing is, and will always be, to generate new Rx’s for the product. While the idea of bringing patients together in community and sharing information is a good one too many drug companies are not willing to take the risk(s). Continue reading