More proof eMarketer’s forecast is garbage (smartwatches)

According to  new report from IDC regarding the continued expansion of the wearables market, watches (both smart and basic) are on track to take the lead and are expected to grow from 61.5 million in 2017 to 149.5 million in 2021 as more vendors – particularly fashion brands—and cellular connectivity built into smartwatches help to drive growth in this category.  Sorry clients of eMarketer. Continue reading

TV will continue to rule with DTC ads

KEY TAKEAWAY: For DTC marketers, TV is king and will continue to dominate most DTC budgets.  771,368 DTC ads were shown in 2016 , the last full year for which data is available, an increase of almost 65 percent over 2012. TV ad spending by pharmaceutical companies has more than doubled in the past four years, making it the second-fastest-growing category on television during that time. Continue reading

Why eMarketer’s report on smart watches is wrong

According to eMarketer “despite a year full of exciting new smartwatches, tech-enabled clothing or jewelry, and fitness activity trackers galore, the growth of the wearables market is still on the decline and the coming year looks even more dismal for wearables”. eMarketer predicts usage will grow only 11.9% in 2018 — and that growth rate will end up slowing down to single digits in 2019 and beyond.  This is wrong and a bad forecast. Continue reading

Online ad fraud, leading pharma to abandon digital?

KEY TAKEAWAYS:

-Forrester Research released a report saying that social media marketing on Facebook and Twitter is substantially worthless.

Consumer interaction with online advertising is essentially nonexistent. The average click rate of banner ads is 8 in 10,000.

-It appears that most of the new technology-based advertising methodologies have delivered substantially less than promised.

-Social media sites are quickly evolving into just another channel for delivering traditional interruptive advertising. Continue reading