KEY TAKEAWAY:The results of a 2016 survey indicate that despite provincial strategies to reduce wait times and high levels of health expenditure, it is clear that patients in Canada continue to wait too long to receive medically necessary treatment. Continue reading
KEY TAKEAWAY: Social media is being used by online health seekers, but the latest reports, of fake news and bogus ads, should be a concern to all pharma marketers who seem to have lost control of the message. Continue reading
KEY TAKEAWAY: This seems the decade of disruption, but where is the disruption in health care, especially with insurers and EHR’s? If the right company can disrupt health care they stand to make a lot of money, but there are huge obstacles in the way. Continue reading
KEY TAKEAWAY: According to STAT news “the music streaming service Pandora is helping pharma advertisers follow users around as they listen to music on different devices throughout the day”. What in hell makes anyone think that consumers want to be interrupted with a pharma ad while listening to music?
KEY TAKEAWAY: According to the Times “If I were a Facebook executive, I might feel a Frankensteinian sense of unease these days. The company has been hit with a series of scandals that have bruised its image, enraged its critics and opened up the possibility that in its quest for global dominance, Facebook may have created something it can’t fully control.” And they want pharma to advertise more? Continue reading
KEY TAKEAWAY: Successful marketers tend to spend less time planning and more time acting than average people. They get out into the world, try new things, make mistakes and fail at first and in doing so, they lay the foundation for future successes. Not only do they learn what will work by first finding out for themselves what does not, but they also benefit from unexpected experiences and opportunities. To develop a great pharma product website be prepared to fail, but use a process that all but guarantees your success. Continue reading
KEY TAKEAWAY: Some are projecting that pharma is going to be spending more money for online ads. While I am skeptical of these projections, there are ways that pharma companies can really improve their online ad performance. Continue reading