Monthly Archives: August 2017

DTC marketing reliance on TV is puzzling

KEY TAKEAWAY: DTC marketers continue to spend heavily on TV, despite data from Princeton Research Associates for PhRMA only 11% of all adults has asked for an advertised prescription medication and only 38% have talked to a doctor about an advertised medication. Excuse me?

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Bernie Sanders asks “tell me about your experiences with Universal Health Care”

KEY TAKEAWAY: Sen Sanders asked social media users to tell him about their experiences with universal health care and Twitter had so many posts it was hard to keep up.  As drug makers continue to please Wall Street at the expense of patients Universal Health Care could become a reality. Continue reading

Healthcare is broken

KEY TAKEAWAY:Health care is one of the largest costs for people in retirement.  Fidelity annually estimates what a 65-year old couple, retiring in the current year, will need to cover health care and medical expenses throughout retirement. The 2017 estimate is $275,000, a six percent increase over last year’s estimate of $260,000. Continue reading

Pharma finally admits “digital is important”

KEY TAKEAWAY: GSK and Novartis have gone to the outside to hire senior digital marketing people with CPG experience.  While these moves are long overdue is it enough or is pharma waiting at the airport for their ship to come in? Continue reading

Amgen fights for its new cholesterol drug

KEY TAKEAWAY: A study in JAMA found  “a Markov cohort state-transition model determined that adding evolocumab at current list price to patients receiving standard background therapy was estimated to cost $268 637 per quality-adjusted life-year gained. Sensitivity and scenario analyses demonstrated incremental cost-effectiveness ratios ranging from $100 193 to $488 642 per quality-adjusted life-year.” Will this be enough to sway insurers to say “ok”? Continue reading