KEY SUMMARY: According to a survey by Princeton Research Associates for PhRMA only 11% of all adults has asked for an advertised prescription medication and only 38% have talked to a doctor about an advertised medication.
KEY SUMMARY: According to Axios “the CEOs of 70 of the largest U.S. health care companies cumulatively have earned $9.8 billion in the seven years since the Affordable Care Act was passed, and their earnings have grown faster than most Americans’ during that time, according to an Axios analysis of federal financial documents. Continue reading
KEY TAKEAWAY: Each disease condition has unique online characteristics with online health seekers. It’s a mistake to take any “generic” research and apply it all health conditions. Continue reading
KEY SUMMARY: Our healthcare system is broken. When patients need to go to several doctors and it takes months to treat even simple health problems something is wrong. What happens, though, when navigating out healthcare system proves too much? Continue reading
KEY TAKEAWAY: According to DRG [inlinetweet prefix=”” tweeter=”” suffix=””]31% of adults leave a website if they can’t get the information they want in a couple of clicks[/inlinetweet] and 45% of online adults don’t trust online information because of fake news. Pharma is letting these opportunities go down the drain. Continue reading
KEY SUMMARY: WebMD has been sold to an investment group and you can bet that there are going to be some big changes coming to the number one health portal that might not include a strategy to attract online pharma dollars. Continue reading
KEY TAKEAWAY: Online health seekers are using social media as a resource for health information, but because of privacy issues they are not posting questions. The primary utility of social media for health is using links provided by other online health seekers and discussing management of chronic conditions. Continue reading