Monthly Archives: June 2017

No, DTC ads are not going away

According to STAT “a drug advertising conference this week in Boston was packed with self-congratulatory sessions celebrating inspiring campaigns. But there was an undercurrent of unease about the prospect of a federal crackdown on pharma commercials”.  Despite what you hear or read DTC advertising is not going anywhere. Continue reading

Drug prices out of control?

KEY TAKEAWAY:  A new survey from Consumer Reports Best Buy Drugs shows that twenty-five percent of Americans who regularly take a prescription drug say they now pay more out of pocket than they did 12 months ago for at least one of those medications.  It’s just a matter of time before Congress takes action, but is the drug industry ready? Continue reading

The coming crisis in health care

KEY TAKEAWAY: The U.S. is not prepared for the coming crisis in healthcare that could have a damaging effect of caregivers as well as patients.  The crisis consists of two parts: first, there is the rising cost of new prescription drugs, especially those to treat cancer.  Second, is the costs of extended care at a time when Congress is trying to gut Medicaid. Continue reading

Millennials see no difference between mobile health and visiting a doctor

KEY TAKEAWAY:  While there is a lot more hype than facts around mobile health Millennials are ready to jump on the mobile health bandwagon.  Why? Because they don’t see any difference between actually visiting a doctor and consulting with one via a computer or mobile device. Continue reading