Monthly Archives: June 2017

Pharma’s culture is barrier to being digital

Exponential change is shaping a new world of marketing to consumers who have a very short attention span. Pharma is not organized for digital marketing. Being digital isn’t just about technology, it’s about weaving the digital thread into business, operating, and customer models and it’s about taking chances in a regulated industry because other DTC channels are becoming more inefficient. Continue reading

Align DTC marketing around the patient journey

KEY TAKEAWAY:Over the past 12–18 months, 61% of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy  . Recent years have introduced a slew of new positions, ranging from “customer experience analyst” to “lifecycle marketing. DTC marketing should be aligned around the patient journey, not just traditional marketing. Continue reading

Senate Republicans stick it to Medicaid patients while pharma remains silent

It would be a big mistake to call the legislation Senate Republicans released on Thursday a health care bill. It is, plain and simple, a plan to cut taxes for the wealthy by destroying critical federal programs that help provide health care to tens of millions of people. Even with this charade pharma seems happy because “they got what they want” from this President. Continue reading