Monthly Archives: April 2017

Telehealth: Hype or real market need?

KEY TAKEAWAY: If you follow social media you would think that telehealth is going to revolutionize healthcare but the reality is very much different.  Yes, there are some instances where telehealth can be used to help patients, but there are also too many instances where telehealth could harm patients and widen the physician-patient relationship. Continue reading

Should pharma outsource their marketing?

Based on the feedback we’re getting from clients pharma marketers need help proving to management that investing in marketing actually does provide an ROI.  However, even when they do get budget approvals it often takes weeks/months of meetings to implement patient focused marketing programs.  Might it be better to outsource their marketing? Continue reading

Is social media right for pharma?

KEY TAKEAWAY: GWI Social examined the very latest figures for social media engagement, social behaviors and trends within the social space.  Among the key findings…filling up spare time is the main reason for using social media among 16-24s, while older groups see these platforms as a way to keep up with friends and the news.  But is social media right for pharma? Continue reading

Clinicians are people, Platforms inspired by consumers; built for pharma

Clinicians are people – just like us. Like us, most of them are busy, have friends and start their day on social media. In just the last two years, our media habits changed dramatically and there are a wealth of opportunities to reach clinicians while using the Internet which has become invaluable to everyone. Continue reading

As Trump threatens healthcare more silence from pharma

KEY TAKEAWAY: President Donald Trump is contemplating a new strategy to get repeal of the Affordable Care Act through Congress: threatening to torpedo insurance for millions of Americans unless Democrats agree to negotiate with him. And the silence from pharma executives is once again deafening.   Continue reading