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Daily Archives: April 3, 2017

Digital spend on DTC down, but not accurate

Posted on April 3, 2017 by Richard Meyer
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KEY TAKEAWAY: For those of you who follow data Kantar Media has reported on the breakdown of DTC spending but keep in mind that these numbers are NOT accurate as it only represents paid media. Continue reading →

Posted in DTC Spending | Tagged 2016 DTC Spend | Leave a reply
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