Monthly Archives: April 2017

Number one driver of virtual health: convenience

KEY TAKEAWAY: Consumers interested in virtual health represent a significant share of the total US population—68 percent of respondents under age 65 said they were somewhat or very interested in receiving healthcare virtually. These respondents include millennials and baby boomers, many of whom are also caring for the health and other needs of both children and aging parents. Continue reading

Accenture: Pharma has no content strategy

KEY TAKEAWAY: Life sciences companies are producing a massive amount of digital content—and it is growing, but lack of a content strategy and objectives puts growing investment and dollars at risk. Only 4% in med tech and 11% in pharma/biotech report they have a clearly documented content strategy that meets their current and future needs (compared to 42% across all industries). Continue reading

Social media: What patients want

KEY TAKEAWAY: Patients and caregivers want to better understand chronic health conditions and, more importantly, what to expect when evaluating different treatment options.  With the increase in “fake news” pharma companies have an opportunity to really engage their audience if they can think beyond “what’s the ROI?”. Continue reading