Daily Archives: March 17, 2017

Pharma lags in new media and marketing

always-learning-never-failing1According to Steve Brozak via a Forbes Blog post With the advent of the Information Age, marketing has been transformed from mass distribution to targeted, individualized communications aimed at smaller and smaller demographic groups. Recipients of marketing messages are chosen based on criteria such as age, income level and the last item for which they searched on the Internet. Eventually, marketing efforts could become unique to the individual for whom it is intended.Large pharmaceutical companies have yet to catch up to the trend.  The light of the obvious burns brightest. Continue reading