Daily Archives: March 13, 2017

Social media & BOTS in DTC

Last week I attended some research whose objective was to measure online health seekers’ attitudes towards the use of social media and BOTS for drug and medical device companies.  The research was qualitative and consisted of of all demographic groups.  They didn’t hold back and were willing to discuss how, why and where they go online for health information.  Here are the topline results. Continue reading