Monthly Archives: March 2017

Social media is not going to save DTC marketing

pharma-social-e1327686232762-290x250If you search the Web you’re going to find a lot of statistics on social media and health, but what you’re not going to find is how and why people are using social media for health.  The truth is we really don’t know how consumers are using social media when it comes to making health choices. There is a lot of work, research, to be done, but according to Kelton only 6% of visits to a pharma site were from social media.  However, here are some reasons to even question that data point. Continue reading

Americans are REALLY worried about healthcare

KEY TAKEAWAY: Americans are really stressed about their healthcare and they believe nobody is listening to their concerns.  It’s causing some to stay in jobs they dislike because of the health coverage while causing others to spend more time online looking at healthcare treatment options when it comes to cost. Continue reading