If you search the Web you’re going to find a lot of statistics on social media and health, but what you’re not going to find is how and why people are using social media for health. The truth is we really don’t know how consumers are using social media when it comes to making health choices. There is a lot of work, research, to be done, but according to Kelton only 6% of visits to a pharma site were from social media. However, here are some reasons to even question that data point. Continue reading
KEY TAKEAWAY: The claim that corporations are losing money on Obamacare ignores the record-breaking profits and compensation packages that health insurers continue to collect while too many Americans have to decide between paying the rent or skipping healthcare treatments. Continue reading
KEY TAKEAWAY: If your agency is suggesting that you invest a lot of your digital budget on search you’re being given bad advice. Consumers, especially online health seekers, look to organic search for health information not paid search. Continue reading
KEY TAKEAWAY: There are some differences between the way Millennials and Boomers approach health, but there is also a lot of consistency. eHealth is often talked about within our industry, but how many have really asked consumers what THEY think about eHealth?
KEY TAKEAWAY: Americans are really stressed about their healthcare and they believe nobody is listening to their concerns. It’s causing some to stay in jobs they dislike because of the health coverage while causing others to spend more time online looking at healthcare treatment options when it comes to cost. Continue reading
KEY TAKEAWAY: The Republican replacement for the ACA is a bad one that could leave 24 million people uninsured yet pharma has been relatively silent about its shortcomings. How can pharma companies win the trust of patients when they can’t even point out bad healthcare legislation? Continue reading
According to Steve Brozak via a Forbes Blog post With the advent of the Information Age, marketing has been transformed from mass distribution to targeted, individualized communications aimed at smaller and smaller demographic groups. Recipients of marketing messages are chosen based on criteria such as age, income level and the last item for which they searched on the Internet. Eventually, marketing efforts could become unique to the individual for whom it is intended.Large pharmaceutical companies have yet to catch up to the trend. The light of the obvious burns brightest. Continue reading