KEY TAKEAWAY: While Democrats and Republicans unite in the fight against high drug prices the fact remains that our healthcare costs are going to continue to increase even if ALL prescription drugs were free. Continue reading
If you search the Web you’re going to find a lot of statistics on social media and health, but what you’re not going to find is how and why people are using social media for health. The truth is we really don’t know how consumers are using social media when it comes to making health choices. There is a lot of work, research, to be done, but according to Kelton only 6% of visits to a pharma site were from social media. However, here are some reasons to even question that data point. Continue reading
KEY TAKEAWAY: The claim that corporations are losing money on Obamacare ignores the record-breaking profits and compensation packages that health insurers continue to collect while too many Americans have to decide between paying the rent or skipping healthcare treatments. Continue reading
KEY TAKEAWAY: If your agency is suggesting that you invest a lot of your digital budget on search you’re being given bad advice. Consumers, especially online health seekers, look to organic search for health information not paid search. Continue reading
KEY TAKEAWAY: There are some differences between the way Millennials and Boomers approach health, but there is also a lot of consistency. eHealth is often talked about within our industry, but how many have really asked consumers what THEY think about eHealth?
KEY TAKEAWAY: Americans are really stressed about their healthcare and they believe nobody is listening to their concerns. It’s causing some to stay in jobs they dislike because of the health coverage while causing others to spend more time online looking at healthcare treatment options when it comes to cost. Continue reading