Monthly Archives: January 2017

Online health information is about the right Place at the right Time

An Altarum Institute survey found that most consumers seek health care information from providers, friends and family, and online searches. Of all information types, consumers are most dissatisfied with health care cost information . This is especially true for lower-income and uninsured consumers.

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Patients confused over DTC

According to PR Newswire “data show that the estimated $5.4 billion DTC-ad spend in the US helps to enable a more aware and engaged patient, sparking important dialogues with healthcare providers. Physicians in InCrowd’s microsurvey reported receiving three times the number of questions as a result of DTC ads than five years ago—from an average of one question a week to three a week. Doctors say DTC drug ads drove 3X patient questions, but 87% observed patient confusion with ads  . DUH

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