July 17, 2014 12:26 pm
POST SUMMARY: Pharma product websites are too important to let an agency develop in a vacuum. DTC marketers need to be involved from strategy through testing and optimization yet very… more>>
If there one thing that you should take away from the ePharma conference this week it’s that there is a hell of a lot of work to do when it comes to eMarketing in healthcare. Sure some companies are blazing new trails but for others without clear roads to follow they are staying put. The good news is that there a lot of opportunity to really make a difference in patients lives and reach them with health and medial information to help them make better and informed treatment options.
In case you have been in hibernation for the last couple of years trust between physicians and drug companies is, to say the least, strained. Often physicians, when presented with clinical trial information from drug companies, go to the internet and colleagues to to ensure what drug reps are telling them is in fact true. To suggest that physicians prescribe a product because of drug company marketing is, in most cases, just wrong.