Can you say health crisis ? New research from the American Diabetes Association shows the total cost of diabetes was $245 billion in 2012 — a 41% increase from the $174 billion spent in 2007. According to CNN.com “I know of no other disease that’s increasing at (about) 8% per year,” said Dr John Anderson, president of medicine and science for the American Diabetes Association. “That to me isn’t surprising, it’s troubling.” When is the healthcare community going to take action ?
I love the challenge of marketing to empowered patients and believe that we can all make a difference. I am on the Editorial Board of PM 360 magazine and have written extensively about healthcare marketing because of my 12 years experience in DTC and eMarketing.