Can you say health crisis ? New research from the American Diabetes Association shows the total cost of diabetes was $245 billion in 2012 — a 41% increase from the $174 billion spent in 2007. According to CNN.com “I know of no other disease that’s increasing at (about) 8% per year,” said Dr John Anderson, president of medicine and science for the American Diabetes Association. “That to me isn’t surprising, it’s troubling.” When is the healthcare community going to take action ?
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Let’s be honest about a couple of things; first, Forrester is a paid research company whose analysts may not have had actual industry experience. Second, you should never follow the advice of any paid research analyst without first exploring what he, she is saying, and more importantly, how what they are saying applies to your industry & product category.
According to McKinsey&Company “unlike successful B2C companies in other industries— which offer mobile solutions, provide personalized product recommendations, and empower customer-service agents with a 360-degree view of the customer—most healthcare providers and payors are lagging, as are pharmaceutical companies and medical-device manufacturers.” How much monger does pharma need...