According to the Coalition for Healthcare Communication “A recent study released by the National Bureau of Economic Research (NBER) states that although consumer-directed drug promotion increases utilization and thus overall drug costs, it also helps to educate consumers, induce physician contact and promote adherence.” In other words those who believe DTC ads drive patients for drugs they don’t need may not be 100% correct about the value and impact of DTC ads.
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”. One of their key points is that “consumers are longing for permanence. In a fast paced world where pithy 140 character observations are almost instantly forgotten or even ignored in the first place, consumers don’t want more disappearing content.” I would argue that in todays information overload world consumers don’t have the time to remember your social media marketing
The chief executive of Sanofi, Christopher Viehbacher, was fired this week by the French drug maker, but although his performance as CEO was admirable the key reason for his ouster was both a failure to communicate and a clash of cultures. No executive can operate in a vacuum. We are all accountable to others within the organization and as much as we would like to run to get things done we need...
Who you hire makes all the difference, but it’s not all about what’s on their resume, especially not at a startup. Once you have a group of candidates who are technically qualified for the position, then you need to make sure you hire people who are excited about the position and even more importantly about the company.