April 4, 2014 9:32 am
POST SUMMARY: Nielsen’s DTC media spending by channel is not really accurate because it fails to take into account bundled media as well as spending online like integrated content on… more>>
As I read the Tweets from the ePharma conference I am once again reminded that even with the monumental changes taking place within healthcare marketing most pharma marketing and organizations are stuck in the past. Some of the points being made are good ones but they should be known by everyone attending the conference and they are not eye opening. Perhaps hearing from more patients on how the internet helped them make healthcare decisions and become empowered patients would help but we still have a hell of mountain to climb if we are going to make DTC marketing relevant again.
Digital marketing is evolving and changing day to day. What was true yesterday is not necessarily true today plus the hype around digital marketing trends often is bigger than the reality of ROI. It’s not enough to build internal digital marketing capabilities organizations have to ensure that marketers stay on top of digital marketing trends so they can develop strategic marketing strategies that are based on good data and facts. Here are my top digital marketing trends for DTC marketers…