July 10, 2014 10:30 am
POST SUMMARY: According to the New York Times “in recent years, generics have curbed the rise of drug prices, saving the American health care system billions of dollars. After the… more>>
DTC advertising is down 22%, a lot of drugs are coming off patent and consumers are using the internet in record numbers for health according to my report for eMarketer. While the ePharma conference meets a lot of very good people know what has to be done but are the right people there to make it happen ? The biggest challenge may not be launching a digital marketing initiative it maybe just convincing management that they need to invest in digital marketing NOW.
Healthcare is the midst of a radical change maybe the understatement of all time. Whether healthcare marketers are prepared for and embrace the changes is another story but there are a wealth of opportunities if they are willing to lead instead of waiting to see what happens. Here are some key trends in healthcare marketing that we all need to be aware of…