DTC marketers should be aware that there is a changing of the guard when it comes to seniors. Boomers, who are turning 65 at the rate of around 10,000 per day, are redefining aging. They don’t like to be caller silver and they have special needs when it comes to online health information. Continue reading »
POST SUMMARY: Using email to communicate health information to patients can impact brand and business objectives but the key to effective email communication is to ensure relevant communication with each… more>>
POST SUMMARY: In order to really leverage digital marketing emarketing people should be fully integrated with the brand team so that they can better understand patient insights and develop the best… more>>
Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing
My Online CV
I enjoy consulting but I am looking to join an organization that is is need of a marketing Linchpin. I can make it happen and bring a new view of marketing today to your company.
New Media & Marketing
A passionate marketers view of the changing world of marketing and the use of digital marketing to reach empowered consumers
Pharma Marketing Blog
John Mack’s pharma marketing blog is a good one. He takes a common sense approach to DTC and pharma marketing in general.
PM 360 Magazine
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries.
I love the challenge of marketing to empowered patients and believe that we can all make a difference. I am on the Editorial Board of PM 360 magazine and have written extensively about healthcare marketing because of my 12 years experience in DTC and eMarketing.
Latest Pins on Pinterest
Employees in the U.S. biotech and pharma industries express significant interest in accepting or seeking out a new employment offer, accordi...
There is a lot of chatter how social media is no longer a wise decision for businesses to partake in. Some Brands dedicate a lot of time to ...
Unless pharma marketers are willing to take risks and transform outdated business models and processes DTC marketing could be headed in the ...