DTC marketers should be aware that there is a changing of the guard when it comes to seniors. Boomers, who are turning 65 at the rate of around 10,000 per day, are redefining aging. They don’t like to be caller silver and they have special needs when it comes to online health information. Continue reading »
POST SUMMARY: Biopharma organizations should be preparing for the customer of the near future by building capabilities now rather than later and focusing more on the individual patient and caregiver.… more>>
Native apps command about 86 percent of U.S. consumers’ mobile time, or about six times more than the mobile web does, according to a mobile analytics report by Flurry. But what exactly is mobile… more>>
POST SUMMARY: According to A.J. Triano, VP, connected health at inVentiv Health’s Palio+Ignite. “The biggest statement on DTC is that we’re still misaligned with where people are needing our information…We’re… more>>
Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing
My Online CV
I enjoy consulting but I am looking to join an organization that is is need of a marketing Linchpin. I can make it happen and bring a new view of marketing today to your company.
New Media & Marketing
A passionate marketers view of the changing world of marketing and the use of digital marketing to reach empowered consumers
Pharma Marketing Blog
John Mack’s pharma marketing blog is a good one. He takes a common sense approach to DTC and pharma marketing in general.
PM 360 Magazine
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries.
I love the challenge of marketing to empowered patients and believe that we can all make a difference. I am on the Editorial Board of PM 360 magazine and have written extensively about healthcare marketing because of my 12 years experience in DTC and eMarketing.
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