From a great report from Capgemini Consulting comes this summary of pharma digital marketing; Some companies are what we call the “Digirati.” They have the digital maturity not only to build digital innovations, but also to drive enterprise-wide transformation. And they benefit from their actions. Digirati have significantly higher financial performance than their less digitally-mature competitors. Where does pharma rank ? At the bottom where you thought they would be…
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Today, every organization should have a patient insights person person for each brand, but pharma companies can ill afford to debate how to respond to these insights with weeks or months worth of meetings. Patients insights are a valuable tool, but the debate is raging on whether these insights should be used to help patients or further business objectives.
The beginning of a new year has many businesses evaluating and re-evaluating their annual marketing budgets. With the overwhelming speed that technology continues to advance, the growth of social networking and growing popularity of mobile devices, these are two vitally important considerations in our spending.