From a great report from Capgemini Consulting comes this summary of pharma digital marketing; Some companies are what we call the “Digirati.” They have the digital maturity not only to build digital innovations, but also to drive enterprise-wide transformation. And they benefit from their actions. Digirati have significantly higher financial performance than their less digitally-mature competitors. Where does pharma rank ? At the bottom where you thought they would be…
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The new currency today is time. The reason that so many people are using their smart phones and tablets is to try and keep up with everything that's happening online. More and more brands believe that they need great content and in some cases that may be true, but the truth is that most consumers could care less about your content unless it's personally relevant to their needs at that time.