From a great report from Capgemini Consulting comes this summary of pharma digital marketing; Some companies are what we call the “Digirati.” They have the digital maturity not only to build digital innovations, but also to drive enterprise-wide transformation. And they benefit from their actions. Digirati have significantly higher financial performance than their less digitally-mature competitors. Where does pharma rank ? At the bottom where you thought they would be…
Latest Pins on Pinterest
Online research findings indicated that although doctors found the tool promising the gap between expectation and the way the tool actually worked was quite wide. Another issue was that doctors found the tool “too complex” to use and thus they gave up after starting to use this diagnostic program. The bottom line was that the failure to conduct a usability study along with a...