According to Mark Bittman, an Opinion columnist and the Times magazine’s food columnist, a study published in the Feb. 27 issue of the journal PLoS One links increased consumption of sugar with increased rates of diabetes by examining the data on sugar availability and the rate of diabetes in 175 countries over the past decade. And after accounting [...]
I don’t need any charts to tell me that DTC marketing is becoming less effective, all I have to do is watch the national news to see the decline in TV ads for prescription drugs. I spend a lot of time networking with industry people and again and again I hear the question “why is [...]
At first the stat looks impressive; pharma is among the leaders in percentage increases in digital spending but when you look at how much they are spending on interactive they are near the bottom of the list. While most CPG marketers have been experimenting with social media and spending more money on digital most pharma [...]
In a recent study, 77 percent of physicians believed patients understood their diagnosis, but only 57 percent of patients could correctly state their diagnosis. Limited or poor communication channels between patients and providers also can inhibit full plan adherence and prevent timely identification of preventable complications.
From the Boston Globe comes this story; Testosterone commercials promise renewed energy and libido but whether men should get tested and treated for “low-T” – as drug company ads call it — remains controversial because of unknown risks of long-term testosterone therapy and hints that it could cause life-threatening health problems in older men who tend to [...]