According to Mark Bittman, an Opinion columnist and the Times magazine’s food columnist, a study published in the Feb. 27 issue of the journal PLoS One links increased consumption of sugar with increased rates of diabetes by examining the data on sugar availability and the rate of diabetes in 175 countries over the past decade. And after accounting for many other factors, the researchers found that increased sugar in a population’s food supply was linked to higher diabetes rates independent of rates of obesity. In other words, according to this study, obesity doesn’t cause diabetes: sugar does. Continue reading
The FDA issued a warning letter to a supplement company because they liked a Facebook page that has off-label claims. Is this a warning shot fired at social media by the FDA ? Hard to say the social media marketing guidance has long been overdue from the FDA and even if they did issue social media marketing guidelines there is a very good chance they would be outdated the day they were issued. This is another reason for pharma to avoid social media instead of going where patients are having conversations.
I don’t need any charts to tell me that DTC marketing is becoming less effective, all I have to do is watch the national news to see the decline in TV ads for prescription drugs. I spend a lot of time networking with industry people and again and again I hear the question “why is this happening?”. One only needs to look at the challenges facing big pharma to understand but I would also argue that another reason is the lack of talent within DTC marketing. Marketers just don’t know how effectively manage smaller budgets to product great results. Continue reading
If you haven’t read the Time Magazine article called “Bitter Pill” why our healthcare system is killing us I highly recommend you read it. It’s a long article and there are some inaccuracies but it will leave you wondering if “for profit” healthcare can ever work in this country. Continue reading
At first the stat looks impressive; pharma is among the leaders in percentage increases in digital spending but when you look at how much they are spending on interactive they are near the bottom of the list. While most CPG marketers have been experimenting with social media and spending more money on digital most pharma companies are still stuck in the dark ages and spend marketing dollars on marketing that is ignored by consumers. Continue reading