KEY TAKEAWAY: Some viewers of the Super Bowl said pharma ads addressing not-so-pleasant bodily functions during Sunday’s broadcast missed the mark. What missed the mark, however, was not the placement of the ads but the creative execution, which, although I’m sure was tested to the Nth degree, just didn’t make “common sense”.
I’m not sure that any other industry has been hit as hard when it comes to layoffs as the drug industry. Since 2000, the pharmaceutical industry has cut 297,650 jobs, according to consulting firm Challenger, Gray & Christmas. For reference, that is about as many people as currently work at the three largest drug makers — Pfizer, Merck, and GlaxoSmithKline — combined. In my opinion layoffs may be good for the balance sheet in the short term, but strategically they leave the drug industry with a void in talented people. I’m not sure if the drug industry can ever recover from such a heavy handed tactic.
According to Fortune “the stock market was up on Thursday, but you wouldn’t know it if you were a health care investor. Pharmaceutical and biotech stocks were pummeled, diverging from the broader market for the first time in recent days.The weird part: There was no relevant news or obvious reason for the slump”. No obvious reasons?????
Doctors’ offices are clearly enhancing patients’ opportunities to interact with the offices online. Since 2012, the number of patients who say their doctor offers a particular online communication service has increased across the board. Most notably, one quarter (25%, up from 17% in 2012) of patients now indicate they have online access to their medical record, including doctor visits, prescriptions, test results and history. Email access to doctors has grown as well, from just 12% of patients indicating they had access in 2012 to one in five (19%) today.