KEY TAKEAWAY: Americans are really stressed about their healthcare and they believe nobody is listening to their concerns. It’s causing some to stay in jobs they dislike because of the health coverage while causing others to spend more time online looking at healthcare treatment options when it comes to cost. Continue reading
KEY TAKEAWAY: The Republican replacement for the ACA is a bad one that could leave 24 million people uninsured yet pharma has been relatively silent about its shortcomings. How can pharma companies win the trust of patients when they can’t even point out bad healthcare legislation? Continue reading
According to Steve Brozak via a Forbes Blog post With the advent of the Information Age, marketing has been transformed from mass distribution to targeted, individualized communications aimed at smaller and smaller demographic groups. Recipients of marketing messages are chosen based on criteria such as age, income level and the last item for which they searched on the Internet. Eventually, marketing efforts could become unique to the individual for whom it is intended.Large pharmaceutical companies have yet to catch up to the trend. The light of the obvious burns brightest. Continue reading
Key Takeaway: Online ads are coming under fire for click fraud and debate about their effectiveness, but the one area where pharma digital marketers need to invest is in their product sites and that investment needs continued support. Continue reading
OK, I get it. Prescription drug prices are too high, but before we send out a lynching party, perhaps we had better look at the real reason healthcare in America costs us too much.
While President Trump promised “insurance for everybody,” the C.B.O. projects that if the Republican plan took effect today, 14 million more people would be uninsured next year, and by 2026, the number of uninsured would be about double what it is today. It’s a shame that in a country as great as ours we can’t find a way to ensure equal healthcare for everyone. Continue reading
Last week I attended some research whose objective was to measure online health seekers’ attitudes towards the use of social media and BOTS for drug and medical device companies. The research was qualitative and consisted of of all demographic groups. They didn’t hold back and were willing to discuss how, why and where they go online for health information. Here are the topline results. Continue reading