Online health is still about women

screenshot_264POST SUMMARY: Among women across markets, regardless of their marital status and whether they have children, 94 percent make decisions for themselves and 59 percent make healthcare decisions for others. Among those who work and have children under the age of 18, 94 percent make decisions for others. These decision makers, whom we call the Chief Medical Officers (CMOs)** of the family, comprise the industry’s core consumer segment, as they set the health and wellness agenda for themselves and others, choose treatment regimens, and hire and fire doctors, pharmacists, and insurance providers. Continue reading »

10 Reasons why talented people are leaving pharma?

UnknownPOST SUMMARY: Over the last three years there has been a steady exodus of marketing talent leaving pharma.  Forget about patent cliffs and empowered patients the biggest challenge facing pharma is the lack of talent within their organization.  Unless it’s corrected the marketing of prescription drugs is going to continue to be marginalized. Continue reading »

Social media and pharma marketing

mouseecg50-300x300Post Summary: While the use of social media by consumers has been increasing the FDA still has not issued social media marketing guidelines but even without these guidelines pharma marketers have to ask the question “do patients really want us as part of the conversation?”.  In conducting qualitative research on the use of social media in healthcare decisions by patients we found that the use of social media varies by condition and patient population.  However, social media can provide drug marketers with invaluable real time insights into patient populations. Continue reading »

Runaway drug prices

GP-costs-savings-620x400POST SUMMARY: New polling finds public is concerned about the rising cost of prescription drugs.  Pharma has found a away to keep investors happy with more drugs coming off patent, but is this model sustainable? Continue reading »

Is it time for big pharma to get serious about adherence ?

Patients who adhere to their medication regi- mens enjoy better health outcomes and make less use of urgent care and inpatient hospital services, compared to patients with similar medi- cal conditions who are not adherent. Yet average medication compliance rates in developed countries of just 50 percent.  With so many drugs coming off patent is it time for pharma to really tackle adherence ? Continue reading »

HCP’s hold the key to mobile health

imagesPOST SUMMARY: The mobile health bubble is huge right now, but in order for mobile health to really work as advertised, or hyped, HCP’s need to believe that the data is both accurate and leads to better health outcomes. Continue reading »