I’m not sure how many reports that I have read talking about the broken pharma business model but while they address the issues around the expirations of patents, the impact of the Affordable Care Act and the cost of developing new drugs they are ignoring, what I consider, to be a very big problem: the continuous circle of pharma employees who go from company to company and do their best to fit in and mold the organization in their own myopic vision.Continue Reading
May 23, 2013
Pharma’s nagging big problem
May 23, 2013
Manhattan Research:Pharmacies are helping expand the point of care
As budgets for everything start to shrink the one research source you can’t be without is Manhattan Research. According to a new White Paper from Manhattan Research there are a lot of opportunities for drug companies to educate and inform pharmacists so that they can deliver point of care and pharmacies are increasingly offering services [...]
Continue reading... May 22, 2013
Do physicians want to engage pharma in digital marketing?
What if you build a great online eDetailing portal and then nobody shows up? That is the quagmire awaiting most drug companies as they shift money into digital marketing. At the heart of this shift could be the mistaken belief that physicians want to engage drug companies and here about their products. Of course this [...]
Continue reading... May 22, 2013
Are regulatory and legal teams limiting digital marketing ?
So by now you probably know that the drug industry is going to put more money into digital marketing as a business strategy to decrease costs and increase marketing ROI. In fact it’s well underway as the pharma industry has increased spending on HCP digital marketing. However a reader brought up a good point [...]
Continue reading... May 21, 2013
Patients just don’t like to take prescription medications
According to Health Prize 47% of survey respondents would rather take out the trash than take their medications. They assert that there is a negative psychological association with taking prescription medications and that Millennials (60%) are especially more likely to stop taking medications than any other demographic segment.
Continue reading... May 20, 2013
A well documented increase in digital media for HCP marketing
According to Compas, Inc. while pharma marketing budgets have remained steady, since 2010 the media mix has shifted toward more digital and targeted media. There are many reasons for this shift, including the decrease in sales force and increased adoption of new technology.” Looking at how pharmaceutical ad dollars have been distributed across various media channels [...]
Continue reading... May 20, 2013
Multichannel pharma marketing
Pharma see’s digital as a strategic way to reduce costs and increase marketing efficiencies and , with some investment, that thesis can be validated. However today’s consumer and physicians have a lot of channels at their disposal when it comes to health information. Like consumer packaged goods companies pharma organizations are going to have to [...]
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I love the challenge of marketing to empowered patients and believe that we can all make a difference. I am on the Editorial Board of PM 360 magazine and have written extensively about healthcare marketing because of my 12 years experience in DTC and eMarketing.
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