KEY TAKEAWAY: When shareholders are prioritized patients usually find themselves on the short end of the stick. Can the two ever live together?
Continue reading »
KEY TAKEAWAY: American medicine is heading into new terrain, a place where a year’s supply of drugs can come with a price tag that exceeds what an average family earns. Pharmacy benefit manager Express Scripts says last year more than half a million Americans racked up prescription drug bills exceeding $50,000. Continue reading »
KEY TAKEAWAY: A good digital agency can provide great leadership in digital marketing, but a poor agency can drain resources and your budget. Finding the right digital agency is more about their understanding of “digital” and how well they can integrate with your team to provide brand driven results.
Continue reading »
KEY TAKEAWAY: There are two things that today’s patients’ want in health care; empathy and to be heard. Pharma has to find a way to take a more empathetic approach to DTC marketing if we want our efforts to be effective. Continue reading »
KEY TAKEAWAY: In this age where everyone with Internet access can be a journalist fighting the five big myths about pharma is more than “just the facts”, it’s scrutinazation and trust of the messenger. Continue reading »
KEY TAKEAWAY: One of the reasons that most DTC marketing hasn’t made the leap to digital marketing excellence is that DTC managers, with digital marketing backgrounds, are almost nonexistent. Continue reading »
KEY TAKEAWAY: While pharma dabbles in mobile apps there are too many other things that DTC marketers should do to ensure they are part of the conversation. Continue reading »
KEY TAKEAWAY: Effective patient relationship management can be very effective in both recruiting new patients and compliance, but in order for it to really provide a good ROI you have to think of patient segments, a lot of patient segments. Continue reading »
KEY TAKEAWAY: If DTC marketing is to evolve and help patients make informed and educated healthcare decisions the industry needs people who both have the courage and the drive to implement changes. We have to get away from “the same old business” of marketing. Continue reading »
KEY TAKEAWAY: Pharma conferences are not meant to “improve marketing, rather they are a forum for marketers to share their marginal accomplishments. Over the course of the year there are a lot of pharma conferences that focus on marketing yet pharma marketing still is stuck in the past. Continue reading »
KEY TAKEAWAY: GlaxoSmithKline’s chief executive has warned that cheap money has increased the risk of companies making “poor choices” in mergers and acquisitions and questioned the “stretched” valuations of recent pharmaceuticals deals. More than $460bn of deals have been struck across the pharma and biotech sectors since the start of last year — the busiest period of M&A on record. So what effect is this going to have on DTC marketing and drug marketing in general? Cuts and more cuts. Continue reading »