Patient portals essential for physicians

Doctor-Patient-RelationshipPOST SUMMARY: Nearly 40% of patients are unsure if their physician (PCP) has a patient portal and over half of patients report that their doctor did not follow up with them  after their appointment.  “What we have here is failure to communicate”. Continue reading »

It’s a multiple device world for doctors

whyPOST SUMMARY:Doctors are using multiple devices to connect to the Internet but each device is being used at different points in patient care and for different reasons. Marketers need to understand where doctors are using each device, and why before launching any HCP marketing initiatives. Continue reading »

The vast majority of patients expect patient services

screenshot_4576% of patients think pharmaceutical companies have a responsibility to provide information and services that help patients manage their own health.   Nearly as many respondents— 74%—indicate that the most appropriate time to initiate outreach is when they start taking a medication, although half of the respondents are open to receiving assistance after they have begun a course of treatment or are considering switching.

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The birth of the healthcare consumer

screenshot_33There’s a new boss in U.S. healthcare: the consumer according to a survey of 2,339 U.S. residents .The research paints a clear picture of a population displeased with its overall healthcare experience — and with rising expectations for transparency, value, and customer service, as well as a willingness to seek healthcare services from less traditional sources. The healthcare market as we know it is being upended, and the consumer is in the driver’s seat.  Consumers, particularly younger ones, increasingly expect healthcare to work the way other digital markets work, with user-friendly interfaces, clearly defined pricing and wide spread options designed to meet their needs. Their other buying experiences have made them more savvy and skeptical, and they want to know what they’re getting before they spend.

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FDA approval no longer means sales

I was talking to our research Director about some recent research findings and surprisingly one of the top line findings is that both consumers and physicians are not in any hurry to try new drugs just because they were newly approved by the FDA.  Why ?  Trust. Continue reading »

Cost of cancer drugs not the issue

screenshot_26POST SUMMARY: Spending on cancer medicines represents less than 1 percent of all health care spending for all diseases —$25.9 billion out of $2,800 billion. Cancer medicines represent 20 percent of total spending on cancer care.  But don’t let facts get in the way of a good media story. Continue reading »