How can small agencies break into pharma

Small-Ad-Agency-AdvantageThere are a lot of very good small agencies out there many of them with talented ex-pharma people with a lot of great experience.   However they are having problems breaking down doors to get approved statement-of-work signatures.  At the heart of any good agency is its marketing.  Before you can help others with marketing you need to be able to demonstrate your marketing beyond cold calls and phone calls. Continue reading

Will eDetailing replace pharma reps?

cropped-World-of-DTC-Market-Header.jpgBased on a comScore longitudinal study of a permission-based panel of 1,000 U.S. physicians HCP Content websites such as, which provide content or services catering specifically to physicians, reached the highest percentage of physicians (81 percent) in comparison to other types of health sites.  While there is a significant increase in eDetailing budgets the biggest challenge for drug companies is do physicians have the time to engage drug companies electronically ? Continue reading