KEY TAKEAWAY: Cosentyx is using Cyndi Lauper, and patients to talk about plaque psoriasis. The strategy features a website on Tumblr as well as full integration with Ms Lauper on their branded website.
KEY TAKEAWAY: “How can a pharma company try to sell me a product when they don’t understand what I’m going through?”
KEY TAKEAWAY: Research suggests that emerging technologies are shifting the composition of the care team. Consumers are increasingly using digital technologies to manage their own health, they are adopting virtual care, and they see the advantages of harnessing the collective power of humans and machines. (Source: Accenture) Continue reading
KEY TAKEAWAY: For cancer patients’ quality of life is an important issue when deciding on treatment options, but older patients may be more likely to forgo treatment because they just are too tired to “fight the battle”. Continue reading
KEY TAKEAWAY: As DTC becomes less effective (7% of TV ads result in patients asking for an Rx) and pharma bleeds talent you can count on the DTC National to self congratulate the industry and neglect the real problems facing pharma marketing. Continue reading
KEY TAKEAWAY: The news out of AACR, from the media’s standpoint, is that Keytruda (Merck) scored a huge win with the press release that cancer patients can live longer with Keytruda and chemotherapy, but beyond the hype doctors are questioning the data and saying “I need to more”. Continue reading